Lingo
Making CGMs the ultimate wearable
While most wearables track the what (steps, sleep, exercise), Lingo is one of the first to access the why, offering a real‑time window into people’s metabolism, energy levels, and overall health through continuous glucose monitoring. Over just 12 weeks, Squero developed and launched an integrated Q1 campaign spanning broadcast and digital TV, paid social, podcasts, and digital ads.
The goal is to educate the market on the power of glucose and reposition Lingo as the next generation of wearables.
We leveraged a friendly illustration style and worked closely with Lingo’s marketing and medical teams to ship a gorgeous–but more importantly–effective campaign we’re all proud of.
The campaign got 429M impressions across the US and the UK. It resulted in an increase in brand awareness, a 210% initial increase in weekly orders, and a 3000% increase in site traffic following an opportunistic media buy in an NFL primetime playoff slot.
Our approach
Educate first, and don’t oversell
Building a foundational understanding of glucose, metabolism, and how Lingo unlocks a new layer of self‑awareness.
One size fits all doesn’t fit you
Messaging centered on personalization and agency, meeting the rising demand for health tech that adapts to the individual.
Demystify glucose (it’s misunderstood)
Through plain language, metaphors, and motion design, we translated the science into everyday relevance.
