We do everything.
Not, like, everything everything. But a lot of it.
Some of our partners have a background in product design, some have focused on brand or advertising, but we’ve always done everything because the customer sees everything.
When the internal team is at max capacity, I know I can rely on Squero, as they do an incredible job of simple, clean modern design and crafting brand architectures. They have helped us launch retail and gone deep into expressing our hardware and software story.
Doug Sweeney, CMO, Oura Ring
The messaging leads to the ad that leads to the website that leads to the app that leads to the hardware that leads to the explainer video.
The whole customer journey matters, and we can help you with any or every part of it.
Here’s how we can help:
Branding
Messaging
Naming
Brand identity
Voice and tone
Photography
Explainer videos
Illustration
Brand guidelines
Anthem and manifesto
Fundraising decks
Product
Product design
UI/UX design systems
UI/UX writing
Product prototyping
Web design
Web development
Landing pages
Motion design
3D renders
Retail display design
Packaging design
Advertisement
Growth ads (paid social, banners, etc.)
Sales collateral
Tradeshow booths
YouTube, streaming, and TV ads
Brand campaigns
Email copy and design
DRTV (direct response)
Print and OOH
Stunts and activations
Squero is exceptional at their craft. They bring new products and positioning to life with outside-the-box ideas, brilliant storytelling, and stunning creative.
Dave King, CMO, Asana
How we do it.
01
Finding the irreducible product truth.
People will only remember one or two things about your brand. What should they be? We love the complex challenge of distilling messaging to its most essential, finding the core value and developing tools for its expression (eg: messaging and visual guidelines, design system, asset libraries).
02
Expressing that through storytelling.
To be relevant, brands can’t just list out the rational benefits of their offering. They need to tap into universal emotions and create intimacy with their audience, at a mass scale.
We help answer the question “How does this fit into my life?” (broadcast, print, OOH, digital, stunts).
03
Executing creative at the highest level of craft.
We take pride in everything we do, irrespective of budget. We put the same care into the design of an email or banner ad as we do into multimillion dollar commercial productions with special effects, world class directors, and giant rooms full of water.
04
Extending it through
the funnel.
A platform is only a platform if it provides a useful north star for the creative briefs of every tactic that’s in market simultaneously — making sure that all touch points work towards the same goal (conversions, sales, leads etc.) and reinforce the key value prop.
05
Iterate, iterate, iterate.
The ideal state - for both of us - would be to have you as an ongoing client vs. doing one-off projects. The secret to great brands is the same as great products: iterate, iterate, iterate.
