A squero is a Venetian shipyard. They make gondolas.
Squero is a design and creative studio for startups. We help you ship cool shit that works.
We spent most of our careers in-house, doing exactly what you’re doing now, i.e. everything, as fast as possible. Brand, product design, growth, marketing, messaging, sign-up flows and Super Bowl ads. And we liked it. So we’re still doing it - now as a fractional team to augment yours.
The most incredible thing about Squero is their ability to find humanity in technology and then to give you a metric ton of immediately usable ideas.
Noam Lovinsky, Chief Product Officer, Grammarly
Our team
We’re small by design. The partners work on every project and scale up as needed. We started Squero to do the work, so that’s what we do.
Silvia Illingworth
Creative Execution
Previously led Brand Strategy, Advertising & Creative at Blue Shield of CA. Silvia runs creative ops and execution.
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Dan Stroud
Managing Partner
Previously Marketing Director and leader at Thumbtack, Dropbox, and Panasonic, Dan leads all accounts and project management at Squero.
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Alessio Krauss
Design Partner
Previously ECD at Asana and Art Direction and Design leader at Google-Nest, Google Hardware, and design agencies in the US & EU.
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Tom Hobbs
Product Principal
Previously VP at Meta and design leader at Adobe, Samsung and Pentagram. Leads all things product design.
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Dina Lovinsky
Copy Partner
Previously Head of Copy at Google-Nest and Thumbtack, and a NY Times Bestselling writer.
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Matteo Vianello
Principal
Previously ECD at Google-Nest and the senior-most brand and creative leader at Thumbtack, Logitech, Blue Shield of California.
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Squero brings unique, holistic creativity... that’s done quickly without a huge, drawn‑out, ego-driven process.
Tony Fadell, iPod, iPhone, Nest
Our location(s)
We’re all over the world, each in our own little home office.
Or, in Dina’s case, bed. It’s nice. Flexible. And it lets us work like magical shoe elves: send us feedback by EOD and our team in Europe will have updates by morning.
Our approach
We touch all the touchpoints, because they all matter. We don’t specialize because customers don’t specialize. They don’t care about your org chart and, frankly, neither do we. We just want to help you build a brand and product that makes sense.
