Thumbtack
Finding the platform: Find your people
Why is it still so damn hard to hire a plumber?
Because there are dozens in your city, many of them don’t know how to advertise online, half have no reviews, and the other half don’t pick up their phones. Thumbtack matches customers and pros to solve this problem once and for all.
Many of Squero’s founders were part of, and helped build out, Thumbtack’s large internal creative team to support the company’s most significant product redesign.
We summed up the product vision and creative approach with a new tag line: Find your people.
That line drove us to write new messaging, redesign the brand identity and design system, establish a new photography look and feel, create a fresh illustration style, and launch it all with Thumbtack’s first national summit of top pros.
Our approach
Pros are the stars
By portraying real Thumbtack pros, and celebrating their self‑made spirit and passion for building their businesses.
Find your people
Reminding users how great it feels when you find just the right person you can rely on. Thumbtack helps homeowners build their rolodex.
Our brand is a gallery
Make Thumbtack’s brand the gallery wall to make the pros and their brands shine.
Find your people informed the whole Thumbtack funnel, from commercials to website, from emails to event design, and the office space itself.
