Unistellar
Backyard astronomers
Unistellar makes the only telescope that delivers the kind of cosmic experience people have always imagined: vivid nebulae, dazzling galaxies, and immersive stargazing done comfortably from your backyard or city balcony. And it’s easy – no endless focusing, no insane calculations. You just tap on an app.
Squero partnered with Unistellar to reposition the brand from gadget to lifestyle. We focused on bringing the user experience to life through rich, emotional storytelling: real people, in real places, seeing the impossible. We shot cinematic photo and video assets across urban rooftops and remote nature, showing setup in two minutes, awe-filled reactions, and stunning visuals captured through the telescope itself.
The goal was to convert skeptics into believers: people who had tried traditional telescopes and walked away disappointed. To reach them, we blended emotion and education, pairing voiceover-driven videos with rational demos, smart feature callouts, and testimonials that made it all real.
The campaign delivered a full asset library and over 10 net-new performance ads. Results exceeded expectations, with +29% lift in clickthrough rate, +25% conversion rate improvement, and a significant boost in return on ad spend.
Our approach
Sell the feeling, prove the function
We opened with awe and wonder, then anchored it with demos that directly addressed skeptical objections.
Position the telescope as a lifestyle product
Not just a tool for astronomers, but an experience for families, couples, and tech lovers.
Explore, share, and participate
We translated Unistellar’s product ethos into the advertising narrative.
Collaborators
Production
