Zitara

Making technology more human

Services

Brand identity

Messaging

Naming

Web design

SEO

Illustration

Tradeshow

Batteries are funny. Utterly necessary and ubiquitous, but also a literal black box. You never really know how well they’ll work or how long they’ll last, not even if you build battery‑powered cars. Not even if you’re a utility spending hundreds of millions of dollars on batteries.

Zitara was created to change that. Their software predicts and improves battery performance, safety, and lifetime. It’s an incredibly technical product, built to be used in other technical products, and the founders struggled to find language to explain it.

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They didn’t want it to be technical. They wanted it to be simple. They wanted it to be obvious.

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Squero worked with Zitara to find their messaging and their voice, honing in on precisely what Zitara offered and why it mattered.
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Then we developed their new brand identity, redesigned their website, planned and executed their social media activations, all the while optimizing their SEO and content production strategy (achieving a 3x increase in organic traffic and a 3.5x increase in non‑brand clicksover 6 months).

The clarity of messaging and extraordinary polish Squero helped us achieve has been transformative for our growth, enabling us to reach more customers and inspiring our team with a brand and identity that truly reflects what we seek to achieve together.

Shyam Srinivasan, CEO & Co‑founder of Zitara

Our approach

Untangle the complexity

Battery technology is inherently intimidating. We built the brand foundation on robust messaging paired with simple language and visuals.

Thought leadership

Paired with the SEO content optimization, the new vibrant visual expression helped Zitara stand out from competitors and become the most sophisticated player.